Interactive videos are becoming more popular as technology makes the creation and viewing experiences more accessible. Interactive videos allow for varying narratives or a single narrative arc with the subplots decided upon by the viewer.
By bringing your viewers into the narrative, you can use the interactive elements simply as a marketing tool to help customers decide which of your products would best suit them. An interactive video can help create a loyal audience for future projects.
Many interactive videos can appear simple, but a five minute video can require over an hour and a half of planned and edited content for its multiple options. A well thought-out plan and dedication to post-production can bring about effective videos that will engage your audience base.
I had the opportunity to join a team that created 15 pilot episodes for Fine Brothers Entertainment for the interactive platform EKO as an editor. Please take a view of the projects below for several examples of my use of interactive videos.
Black-ish and She-Ra star Marcus Scribner puts your lie detector skills to the test with his best Poker Face. Can Marcus bluff his way out of crazy punishments by duping you and your teammate/host Chris Martin? There’s only one way to find out…
This is the internet’s first interactive improv show has arrived. Our elite improvisers have no idea what you might throw at them. You get to pick the suggestions and watch them react to it in real-time. So go make some bad choices!
Feeling meh? Roper, Your Emotional Support Dog is here to help. She’s a great listener, who gives thoughtful advice. And she’s adorable!